The new marketing campaign was a complete failure and it almost coasted us the entire project. None of the media stunts that I used worked and the sale percentage did not go up not even by one. Of course we now had the costs of the whole advertising campaign and my little stunt was not one of the best ones I ever pulled. So I was the only responsible for the company’s loss in this quartile and I was called on the interview with the bosses. I remember thinking to my self that I am in the biggest trouble of my life and that there was no way I could talk my way out of it. Just above the meeting room, where I was scheduled for my little talk was the sigh that said, real player the way of the future. How ironic I thought, such a bold slogan for a product that is slowly going down the drain. I entered and braced myself for the impact. Then the bosses came in and the look on their faces was very distinctively saying that they have been yelled on by the board of directors all day long. After a few seconds of initial good day the fire started. They were yelling at me and firing all they got, and I couldn’t say anything because I knew that they were right and that I did in fact screw up. Not only that my failure could cost me my job but also I could me indirectly responsible for the lay off of dozens of hardworking men and woman because no sale meant, no salary, witch meant no jobs. I was shocked when I grasped on the full extent of my failure and couldn’t believe that I could be co careless. After something that sounded like a barrage of apologies the bosses and I agreed that I have just one more chance to make things better and this time I would have a very tight budget. I needed just one big contract and the company would be saved and hens my job and the jobs of all hardworking people in the company. I spent days thinking to my self how could I pull such a stunt off and the solution came to me on a quite strange way. One day I was walking past a place that car tuning enthusiast’s used as a meeting place. Being a car enthusiast my self I decided to come and take a look. I noticed that all the cars have miniature media players built in all over the interior of the car. That gave me an idea. What if all the car media players used real player? That would be huge because car tuning and styling is getting more and more popular due the recent success of the movie Fast and the Furious. And afterwards we could be the software suppliers to all the luxuries car manufactures such as Bentley, Rolls Royce etc. The plan was brilliant and all I needed to do was a bit of strategizing.