My new bold idea for a marketing stunt was coming nicely in my head. It was a bold move to try and dominate the whole car media reproduction devices and it needed a lot of using the dirtiest tricks a marketing consultant knows. This plan will require using lobbing and even bribery to accomplish my goals. It will be hard but I had to pull it off. At the beginning of my new campaign I putt up a list of car stereo manufactures and started making phone calls to the biggest of them. I have successfully arranged meetings with Kenwood, JVC and two more others. My first stop was Kenwood and after meeting with their chef of development I was able to persuade him to use real player as a software support for all the media reproduction devices they sell. He was playing hard to get at first but a vacation in Hawaii was all it took to make him join our cause. After the meeting with him I was felling rather good and achieved since that was a contract that lasted for two years and real player will be the only one they will use as he assured me. When I reported this to my boss he was less agitated at me to say the least but he gave the green light to continue with my plan. Next I went to JVC and after initial rejection I suffered with their chef of software development he agreed to give me a second round of negations. I explained him how we now represented the software support of Kenwood and how real player with its new and improved version of the program was on the rise. My pray to say like that was not convinced in my words but when I dropped the bomb by the name of Kenwood he started to change his mind. You see I expected this kind of reaction because they were competing for the first place in the car stereo world and one wrong move was all it took to get the other one out of the game. He agreed and we were shaking hands before noon. God, this was a good day. The real player name was now forever bonded with the car media reproduction. Now I had an even bolder idea. If I could sell real player to big auto companies it would mean that my campaign was a total success. I phoned Bentley and asked to schedule a meeting with the man in charge. They had time for me today and I was thrilled. As I walked into the building I was thinking to my self that this was a place to be, every little detail was simply shouting how much money they had. So my meeting was on the way. I was presenting real player with pride and fire in my voice, like I was selling the Holy Grail at least. After mentioning the car media reproduction market we stormed just now it was up the personal chat I had with one of the chairman’s.